Lighter colors have a higher value than darker ones since they are closer to white. Value – It’s the lightness or darkness of a color. The higher the level of shade is, the darker and moody the color will be. Shade – It’s the intensity of black in a color. If the level of tint is higher, the color will be lighter. Tint – It’s the intensity of white in a color. It makes colors more vibrant or more muted. Saturation – It’s the intensity of a color. For example, red, green, magenta are all pure colors. Hue – It’s the name of a color in its purest form. Design compositions made up of color and text, are simpler and have a greater impact if you’re trying to make a point.Īnother aspect you should pay attention to when working with color is its characteristics: So, knowing the psychology of colors will help you decide whether you should go with red, blue, or maybe yellow and what colors you should mix with them for the best result.īesides being an important addition to the other elements of design, color can absolutely stand alone on its own. To use this design element right, and choose the colors best suitable for it, you have to at least get acquainted with the color theory, learn how to use the color wheel, how to combine multiple colors, and what color schemes evoke certain feelings and emotions.įor example, blue usually evokes emotions of tranquility, trust, and stability, while red is a louder color expressing passion, excitement, and sometimes anger. It gives a certain feeling and personality to your piece and can be applied to any of the other visual elements. It’s usually used to divide the content of your design or website, to frame a composition, and well… it does have many options for usage.Ĭolor is an important element of design that shouldn’t be neglected. A line can be smooth, rough, broken, thick, or thin, and can have color, texture, and even movement. There are different types of lines: vertical, horizontal, diagonal, lines, and curved lines. A straight line, for example, is more balanced and structured, while a curved line is more dynamic and artistic. Lines connect any two dots and can evoke various moods based on their texture, direction, look, and weight. Line is one of the basic elements of design made of points. And, abstract shapes are considered the basic shapes that provide building blocks for any kind of design composition. For example, sharper shapes like squares are more masculine, while triangles direct the attention of the viewer to a specific point. They are asymmetrical and irregular elements and are associated with the natural world.Ĭreating a shape for your design piece demands attention and knowledge since they express a mood or convey a message based on their form, color, texture, and other attributes. Organic shapes have a more natural look with a curvy flow. The geometric shapes are precise and include shapes like triangles, squares, etc. Ultimately, everything around us is a shape one way or another, but for a designer, they are more important since they are the root of the most powerful logos. When a line encloses an area, or when other visual elements are combined, we get a shape. The form is mostly 3D and more realistic, while the shape is two-dimensional and flat. It’s sometimes interchangeably used with another design element – shape, however, they’re slightly different. You can make a 3D effect by using shadows, color, and overlaid objects. The 3D objects include pyramids, cubes, and other abstract forms. Together with space, it creates a three-dimensional effect. Use this HTML code to share the infographic on your website:įorm refers to the positive element over the space of your work. So, what are the main elements that you need to know before starting working on your blank canvas? Check out these seven basic elements of design that can take your work to another level. Knowing the fundamental elements and applying them to your piece with a clear understanding will help you make it powerful enough to convey a message. The elements of design are the tools you use to create a work of art. To plan a great work of art, you need to first know the basic elements and principles of design. Scene.add( new THREE.What does it take to have a great design? Is it all about creativity? We have another answer: it’s a combination of creativity and good planning. Instantiate the texture through the video object
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